Keeping your customers coming back

Keeping your customers coming back

Brand loyalty is considered one of the most valuable assets for any business. This is down to several factors, but the most important one is customer service. No matter how good a product, a customer won’t feel motivated to return if they don’t feel valued. Don’t think it matters what product you provide, baked goods, car dealerships even Silicone Hose Manufacturers like all require some kind of during and post sales after care service to retain customers. This handy tips should give you some ideas of what is needed.

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Although discounts and incentives can encourage customers to make a purchase, they won’t necessarily encourage repeat business, whereas a business focused on customer service will.


Making a customer feel valued is key. Management should trust their staff to speak to potential new customers and provide them with the information they need, of course; however, once it appears that a client could be ready to make a purchase, a manager should make an effort to introduce themselves. This creates a positive image of their organisation.


Incentives that get customers back in the showroom are a great idea. This does not need to cost the company the earth put such small things as free marketing stationary or free check up inspections, or general check ins should be a nice thing to add on.

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Once a customer has made the purchase, make sure you stay in touch. A member of staff should contact them within the first couple of weeks to check that they are happy with their purchase and whether they have any queries. It goes without saying that any concerns should be looked into as soon as possible.


When buying a new product or service, the process can take quite a long time and customers often come with their families. Providing a welcoming environment in which customers can obtain refreshments and an area for young children to play will make clients feel looked after and positive about their overall experience.


There are many extras that can be offered for little cost and these are well worth the investment. Examples are newsletters that include industry news for enthusiasts, discounted services, and courtesy reminders when a service is due. These will all contribute to customer satisfaction.