Logo grids, also known as construction grids, have been around for nearly as long as graphic design teams. Despite their impressive pedigree, however, they still stir up strong feelings among designers.
Love them or loathe them, logo grids are here to stay, so it’s worth taking the time to get to know them before you dismiss them out of hand.
What is a logo grid?
A logo grid is a series of mathematical shapes that help to create perfect proportions in any graphic layout. Conforming to strict mathematical principles ensure that the designer can create a stunning logo or page layout that is pleasing to the eye.
Why do I need a logo grid?
In a world full of noise and clutter, clean lines and mathematically authentic shapes help to get a strong message across with great speed and accuracy. In the digital world, it’s important to capture a website visitor’s attention within seconds, and a harmonious logo and design ethos encourages engagement with customers old and new. This is why a Branding Agency found at sites like reallyhelpfulmarketing.co.uk/services/brand-development-gloucester/ can help you with your design and walk you through the details of sharing your brand with the customer.
We are all governed by geometry far more than we realise. Scientists have come up with the perfect geometric formula for physical beauty in humans, and most of us will have heard of the rule of thirds that is so often applied to photography.
It is important not to go overboard, however. The design blog Creative Bloq reports that the well-known Yahoo! logo has possibly been operationalised, with its exclamation mark at a supposedly whimsical angle of nine degrees.
Of course, unless you happen to have graphic design training, the use of a grid is unlikely to be second nature to you. As with so many things in life, rules apply. Fortunately, there is an abundance of help to get your logos looking attractive and appealing, so whether you’re on the hunt for web designers, head online to seek out organisations.
Just as there are strict rules in place for graphic artists concerning the design and use of logo grids, there is also a need to understand the times when it can be beneficial to break those rules. This is tricky for the non-trained individual to understand, which is why logo design is usually best left to the professionals.